Digital Ad Budget Calculator for Meta and Google
Basic
Sick of pouring cash into ads that go nowhere? Our Ad Budget Calculator is built for businesses who want results, not just numbers on a spreadsheet. We know every pound counts, and we’ll show you exactly how to squeeze every bit of value out of your spend.
Note that these recommendations can vary, but this is a great starting point.
On average, businesses spend 5-12% of their monthly revenue on advertising, but let's get a value that is specific and unique for YOUR business.
Our New Interactive Calculator Flow based on our amazing community feedback:
Section 1: "Let’s Start with the Basics"
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Q: "Tell us the average price of your service/product. This sets the benchmark for your ad strategy - don’t worry, we’ll work our magic from here."
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Input Field: "£"
Section 2: "What’s Your Growth Goal?"
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Question: "How many new customers do you want each month? Set your sights high, we’re here to get you there."
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Input Field: (Number input)
Section 3: "Lifetime Value—How Often Will Customers Return?"
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Question: "Is this a one-time thing, or do they come back? We factor in loyalty because repeat business is the goldmine you need to dominate your market."
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Slider: (From 1 to 10+)
Section 4: "Your Conversion Rate"
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Question: "What’s your current conversion rate? Be real - this helps us calculate the results accurately."
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Slider: (From 0% to 25%) If you don't know this yet, stay safe and stick it at around 3%.
Ready to make your ads pay off?
Let's take this data and make it real.
Book in a FREE strategy session with us and we'll make it rain clients and sales like the great flood of '84.
Check out the options you have below 👇

Our Offering For You
Determining Your Reach for Optimal Campaign Budgeting
Understanding the number of accounts you aim to engage is crucial for tailoring your campaign budget effectively. Here's how to navigate this decision-making process and optimize your marketing strategy.
Assessing Company Size
First, identify the size of the companies you target:
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Small to Medium Businesses (SMB): Companies with less than £100 million in revenue.
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Mid-Market: Companies generating between £100 million and £1 billion in revenue.
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Enterprise: Companies exceeding £1 billion in revenue.
The company size will influence your costs and the strategies you implement.
Calculating Your Target Accounts
Determine how many accounts you intend to target. This is a key metric that influences your budget and strategy.
Setting Your CPM Rates
To determine the Cost Per Thousand Impressions (CPM) for the campaign, let's break down the range of possible values:
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High-end Range: At the top of the spectrum, CPM could be anywhere between £14.00 to £18.00. This rate may depend on premium placements or highly targeted audiences.
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Mid-tier Range: Common CPM values fall within £11.10 to £16.40. Campaigns with moderate targeting and competitive placements generally experience this pricing.
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Low-end Range: The most economical CPM rates are between £9.60 to £14.15, likely for broader or less competitive placements in the market.
These figures provide a general idea of the CPM cost structure, helping you gauge the investment required for different advertising scenarios based on your targeting strategy and competitive environment.
Developing Your Campaign Strategy
Select a strategy based on your campaign goals:
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Top of Funnel (TOFU): For increasing awareness.
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Middle of Funnel (MOFU): For engaging interested leads.
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Bottom of Funnel (BOFU): For converting prospects into customers.
Campaign Duration
Decide on the campaign length. Options range from 1 month to a full year. The duration directly impacts the number of impressions you can serve.
Estimating Impressions and Budget
Based on these factors, you can estimate the number of impressions your campaign will deliver:
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Expect between 480,000 and 800,000 impressions, either total or monthly.
With this in mind, a recommended budget might range from £7,680 to £12,800, depending on your specific parameters.
This ensures your campaign is both impactful and cost-effective, providing you with the best return on investment.
Campaign Strategy Breakdown
To effectively outline the strategy for this campaign, let's dive a little deeper together and explore each section of the marketing funnel that you need to know about:
Top of Funnel (TOFU), Middle of Funnel (MOFU), and Bottom of Funnel (BOFU).
Top of Funnel (TOFU)
The main goal at the TOFU stage is awareness. Here, we aim to introduce our brand to a broad audience and attract potential leads. This is often achieved through:
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Content Marketing: Creating engaging blog posts, informative articles, and eye-catching infographics that solve common industry problems and position the brand as a thought leader.
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Social Media Marketing: Utilising platforms like Instagram, Facebook, Twitter, and LinkedIn to share content and interact with a larger audience.
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Paid Advertising: Leveraging Google Ads and social media ads to increase visibility and reach potential customers who might not find us organically.
Middle of Funnel (MOFU)
At this stage, the focus shifts to nurturing leads and building relationships. Visitors have shown interest, and now it's about providing value and encouraging deeper consideration.
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Email Marketing: Sending targeted drip campaigns that provide valuable insights and special offers to nurture leads.
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Webinars and Live Demos: Offering free webinars and demonstrations to educate prospects about products or services and address specific pain points.
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Case Studies and Testimonials: Showcasing success stories and user experiences that validate the brand's claims and build trust.
Bottom of Funnel (BOFU)
The final stage is all about conversion and closing the sale. Here, prospective buyers are ready to make a decision, and it's crucial to seal the deal.
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Personalised Offers and Discounts: Providing tailored deals that encourage prospects to make a purchase.
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Retargeting Ads: Using ads to remind prospects of their interest and encourage them to return and take action.
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Free Trials and Money-Back Guarantees: Offering risk-free opportunities to try the product, which helps alleviate purchasing fears.
With this strategic approach across all funnel stages, the campaign aims to efficiently guide potential customers from awareness to conversion, ensuring a smooth and engaging journey.
Campaign Duration Options
Deciding how long your campaign should last is crucial for achieving your marketing goals. Here’s a breakdown of typical timeframes to consider:
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1-3 Months: Ideal for short-term goals or seasonal promotions. Quick and concentrated, this duration is great for testing new ideas or boosting sales in a specific timeframe.
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4-6 Months: Suitable for gaining deeper market insights and establishing brand presence. This length allows for more comprehensive data collection and iterative improvements.
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7-9 Months: Perfect for long-term strategies that require sustained engagement. You can build and nurture a strong customer relationship over this period.
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10-12 Months: Best for annual plans, product launches, or significant brand-building efforts. This extended period offers the opportunity to align the campaign with broader business goals and adapt to evolving market dynamics.
Select a timeframe that aligns with your objectives, resources, and the nature of your message to ensure maximum impact.