LIFETIME VALUE LENSE
Stop Guessing Your Customer Worth | Customer Value Calculator That Actually Makes Sense
THE CUSTOMER VALUE CRISIS
Here's what most businesses are doing wrong:
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Treating all customers like they're worth the same
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Spending £50 to acquire a £40 customer
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Ignoring retention costs completely
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Playing pin the tail on their acquisition budget
Most are even completely unaware that they're haemorrhaging cash faster than a trust fund kid in Vegas.
KNOW YOUR NUMBERS, KNOW YOUR WORTH
E-commerce Truth Bombs
Your average order value means nothing without frequency.
A €50 customer buying monthly destroys a €500 one-time buyer.
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True purchase patterns
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Real retention rates
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Actual customer lifespan
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Net profit per customer
SaaS & Subscription Reality
Monthly recurring revenue isn't the full story.
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Customer churn impact
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Lifetime revenue potential
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True acquisition cost returns
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Net retention profitability
Service Provider Clarity
One-off clients vs retainers?
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Long-term client value
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Service upgrade potential
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Retention cost impact
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True profitability timelines