top of page
vecteezy_abstract-background-with-wavy-lines_-min.jpg

LIFETIME VALUE LENSE

Stop Guessing Your Customer Worth | Customer Value Calculator That Actually Makes Sense

vecteezy-white-background-with-wavy-lines-7896370-min-1-6712629b689df (1)_edited.png
vecteezy_white-background-with-wavy-lines-and-copy-space_7896350-min.jpg

THROWING MONEY AT CUSTOMER ACQUISITION?

Hold up.

 

If you don't know what a customer's actually worth, you're basically setting fire to your marketing budget with a flame-thrower.

vecteezy_white-background-with-wavy-lines-and-copy-space_7896350-min.jpg

THE CUSTOMER VALUE CRISIS

Here's what most businesses are doing wrong:

​

  • Treating all customers like they're worth the same
     

  • Spending £50 to acquire a £40 customer
     

  • Ignoring retention costs completely
     

  • Playing pin the tail on their acquisition budget
     

Most are even completely unaware that they're haemorrhaging cash faster than a trust fund kid in Vegas.

vecteezy_white-background-with-wavy-lines-and-copy-space_7896350-min.jpg

KNOW YOUR NUMBERS, KNOW YOUR WORTH

E-commerce Truth Bombs

Your average order value means nothing without frequency.

​

A €50 customer buying monthly destroys a €500 one-time buyer.

​

  • True purchase patterns

  • Real retention rates

  • Actual customer lifespan

  • Net profit per customer

​

​

SaaS & Subscription Reality

Monthly recurring revenue isn't the full story. 

​

  • Customer churn impact

  • Lifetime revenue potential

  • True acquisition cost returns

  • Net retention profitability

​

​

Service Provider Clarity

One-off clients vs retainers?

​

  • Long-term client value

  • Service upgrade potential

  • Retention cost impact

  • True profitability timelines

vecteezy_white-background-with-wavy-lines-and-copy-space_7896350-min.jpg

STOP THE GUESSING GAME

Most businesses are playing customer acquisition roulette.

Throwing good money after bad because they don't know:
 

  • How long customers actually stick around
     

  • What they're really worth over time
     

  • When they'll break even on acquisition
     

  • If their retention costs make sense

vecteezy_white-background-with-wavy-lines-and-copy-space_7896350-min.jpg

MAKE DECISIONS THAT MAKE SENSE

Stop throwing money at customer acquisition before you know:

​

  • Your real break-even point

  • True profit per customer

  • Actual retention costs

  • Net lifetime value

​

Because at the end of the day, customer lifetime value is all about knowing your pure profit potential laid bare.

bottom of page