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3 Ways to Guarantee Marketing Mastery - And Good Cooking

We’ve all seen sh*t marketing, I used to create a lot of it…So let’s talk about marketing that actually works. Just like good cooking, good marketing focuses on a few small elements. If you can get these right, the world’s your oyster.

A chef cooking up some good food. using the same principles of good marketing as TH Results advises.

How Times Have Changed

This isn’t 1785, where people didn’t see an ad their entire life. Yes, we have good healthcare and comfy clothes to wear, but we are bombarded every day with ads. Even Netflix is forcing people to watch ads now… Bring back no electricity! But seriously, when looking at what else is out there, you can’t be saying the same message as everyone else out there, you need to cut through the clutter so that you can actually get seen.

We’re All Different But The Same

“People read what they like, sometimes that’s an ad”

I need you to remember, that what’s not interesting to you, could be super engaging for someone else to see. Our challenge is to work out who wants to read your message.

When you seriously sit down and start to research marketing, there is a metric tonne of information out there, and honestly, I used to find it a bit overwhelming, trying to go through and understand everything.

What’s even worse is that information out there is mostly false, so you can even trust what you read.

So how can you know what works and what doesn’t? 

1 - 2 - 3

I’m going to give you 3 simple steps that you can use in any business, for any type of marketing, to make sure it's successful. 

I bet my last rolo; that by following these steps, you will be successful with every piece of marketing you put out.

  • What are we saying? (what is the message)

  • Who are we saying it to? (Who is our target audience)

  • How are we reaching these people? (How are we going to get our message across)

You will always find gaps or improvements in any business when you focus on these 3 things.

  • Our message needs to be; clear, powerful, persuasive and compelling. No matter what it is, it needs to cut through the clutter. 

  • We need to know what excites our target audience. It’s super important to focus on this, we don’t have to get it exactly right the first time; because we have the joy of using Meta ads to test how different audiences react differently to our message. But, if you have a good idea of who will be interested in your offer, it will save you a tonne of money.

  • When we have a rough idea of the message we are trying to convey and the audience we are trying to convey it to, we need to figure out how we reach these people. Social media has made this very easy for us, but only IF the first 2 steps are done properly.

Fancy some homework?

Come up with 1, 2 and 3 for your business:-

  • What’s a good message to put out there?

  • Which group of people would you send your message to?

  • How would you get your message to these people, what medium would you use?”

Want to see if you’ve got this right? Drop me an email and let’s talk through it.

Speak soon


P.S. If you want us to review your marketing, get in touch here:

And if you’re looking to attract more clients using Meta ads, download our free guide here: Meta Ads Guide.

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