Plenty of brands have nailed top-of-mind awareness. Think about what cola you'd have with rum, what brand comes to mind? Think about search engines, pizzas, taxi services...and what comes to mind?
I'm 1000% sure you’ve answered these without even thinking, which is the entire premise of Top of Mind Awareness. Think of a subject and something is at the top of the pile.
The dream state is having every potential customer in your area think of you when they think of the product or service you sell and/or the problem you solve. So let’s talk about how to make that happen:
Introducing A CTA To Crush The Competition
A long while back, I was invited to participate in an engineering competition. The task? Deliver a pitch in front of an audience of 500 industry experts. This pitch would determine who would take home the grand prize and be crowned the best in the field.
Spoiler alert:
I aced that presentation (alongside a small team), won the competition, and left the competitors in the dust.
How did I do it?
By introducing a powerful strategy that every speaker, presenter, marketer and business owner should master: the Call to Action (CTA).
A CTA is the key to getting your audience's attention and making sure your message sticks. It’s the best way to build that critical top-of-mind awareness and leave a lasting impression.
How To Set Up A Funnel To Catch Clients
Let’s say you run a service business. Could be accounting, a law firm or any other service business.
How would you get the word out about your business?
Maybe you’d run ads? Maybe you’d put up a sign. Maybe you’d tell friends and family about the fact you started a business.
Maybe you’d do all of the above. That’d be a great start.
Now add a CTA to that and everything gets supercharged.
Something like: ‘Download your free guide to do X’. or ‘Put your email here and we’ll send you the best way to do Y’.
or
'Text us today and we’ll tell you exactly how to do Z’.
Something that gives them a reason to respond. A reason to raise their hand and say:
“Yes, please get in touch with me”.
How To Instantly Upgrade The Advertising For Your Small Business:
Adding a CTA makes everything better. It allows you to attract both customers that are ready to buy now AND customers that are still thinking about it. You build a list, a herd of people interested in whatever you’re selling. You’re building marketing equity for both today AND tomorrow.
So let’s start adding CTAs to your marketing. It’s easy, doesn’t cost anything and can change EVERYTHING for you.
Speak soon,
Thomas
P.S. Curious about how I’d implement CTAs in your business? Do this:
Get in touch with our agency today. If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently and discuss it with you in depth on a call.
No cost, no obligation.
If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No hard selling, no pressure and no annoying sales tactics.
Sounds good? Then fill out this form: https://www.thresults.com/free-marketing-analysis
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