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One Easy Step To Write Winning Ads For Your Business

Writer's picture: ThomasThomas

Updated: Sep 19, 2024

If you’re looking for a way to make your ads get more attention and get you more clients… this article is going to show you exactly that. 


I remember writing my first ad, and looking at that blank page I realised I was in over my head. And the longer I sat there, the more stupid I felt. 


The Secret Reason Why Most Ads Don’t Perform


So, I did some research to find the formula.


Some sources told me to use cute puppy photos in my ad. Others said that wasn’t professional.


Some sources told me to repeat my important message again and again. Others said repetition annoys people and makes them want to NOT buy from you.


With the deadline approaching,  from my boss at the time, I took a shortcut. I looked at the ads of our competitors and did roughly the same. Like copying your mate’s homework and changing it up slightly so it’s not an exact copy. 


I showed it to my boss, he said it was OK and we ran the ad. 


A few days go by and I don’t hear anything about the results. So I asked my boss what the ad results were. He seemed slightly confused by the question: 


“Uhhh… what do you mean ‘results’?” 


“The results from the ad we ran. Did we make any sales from it? Did any people call in?”  I asked him. 


My boss smiled, leaned back and said: 


“Noo, Thomas, come on man, that’s not how ads work! This ad was for brand awareness, it’s all about making people see our logo, you know?”


I played it cool and said: “Sure, I understand”.


That was a lie... I didn’t understand at all how those ads connected to any sales.


And now, almost 10 years later, I’ll tell you a little secret: I was lying to my boss. But he was also lying to me…


Because he had no idea what he was talking about either.


Fixing Your Marketing


When we spend money on something we MUST measure the result. 


It doesn’t matter if we're spending money on equipment, services, or bananas - we make sure that we get what we pay for, right? How many of you check your receipt after spending money…


A shopping basket image of products

When I started my own business I tried to hire some marketing support. But, Instead of results, I got word salad from every one of them:


‘Well, this ad is for brand name awareness, everyone knows our logo by now’

‘We’re focused on front-of-mind awareness in our market’

‘This campaign is set up to solidify our branding and brand positioning’ 


This is usually said in a slightly condescending tone designed to make you feel dumb for even asking the question. ‘How dare you question what we are offering’. 


Here’s the ugly truth: 


“Most businesses throw away at least half of their marketing budget. Probably much more…” 


And that just doesn’t sit right with me, especially for smaller businesses where this matters the most.  

 

How I Stopped Throwing Money Away… And How You Can Easily Do The Same


I decided to get to the bottom of this and figure out the formula for effective marketing. 


The good news? There was a formula, and even better, I figured it out!


The bad news? It took years and years of studying, piecing together guides, testing them back and forth and using trial and error to figure out what worked.


If I had to write out all the elements of the formula we would be sitting here for weeks, so let me give you one of the best shortcuts I found.


Some might recognise it as ‘Pearson’s Law’.


“What is measured, improves.”


Want to immediately and dramatically increase ad results?


Make them measurable:- Add a response mechanism.- Add a call to action.

Do this in every ad that asks your potential client to do something, to take action.


And then you watch that ‘action’ like a hawk.


Now you can measure, test and figure out what works and what doesn’t.


One of the first things I do when I start working with any client is implement this simple rule:


“Every ad we run, needs to be measurable, no exceptions.”


No more jargon. No more vague marketing word salad. 


Measurable, tangible, solid results.


There are plenty of ways to do this and it’s doable for every single business, yours included. If you want to know how we would do this in your business, get in touch:




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