Our most effective email opt-in was a shift away from the usual "Sign up for our newsletter" line, we've all done it, I know, but don't worry.
People are so bombarded with the same information daily.
We think, for 95% of our days, about EXACTLY the same thing.
We're fantastic with pattern recognition.
So when you make something that breaks that pattern - it stands out more than Bigfoot in a nail salon.
Late last year we switched out our opt-in form to:
"You've Made It This Far Down...Want Some Free Value?"
It was straightforward and felt like a natural, real offer for anyone genuinely interested.
Made people feel special, like the exclusive club in our footer.
With this, sign-ups increased faster than with any traditional opt-in approach we'd ever tried before.
To give new subscribers immediate value, we set up a 6-hour follow-up email that's all about clarity and honesty, making them feel like they're speaking directly to our team in the forge, every time.
We thank them for trusting us with their email, then lay out exactly what's coming up: actionable tips, quick wins for ROAS, chatbot strategies..yada yada..
The email also asks them to hit reply and share their biggest challenge, this is a bit of a disqualification step. Ensuring that each email in my precious autoresponder, delivers the content they care about.
The casual yet clear offer worked because it broke away from the typical newsletter pitch.
We learned that people don't want inbox clutter - obviously - they want real, no-nonsense, genuine value, showing we value their time and trust.
This approach helped us create an engaged list, people actually look forward to what we send next.
So, give it a go, let me know what you think.
Speak soon,
Thomas
P.S. If you're looking to improve your email strategies to win and retain customers like never before, I can help. Let’s chat and create a strategy tailored for you: www.thresults.com/contact-us
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